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| guerrilla adj/n: unusual, unconventional, unorthodox. 2: one who engages in irregular warfare,esp.as a member of an independent unit. guerrilla sales & marketingtm n: 1: employing unconventional weapons and tactics that are honest, fair, and demonstrably more effective. 2: using information and surprise to gain a competitive advantages in the marketplace. 3: win-win marketing. |
 "Guerrilla Selling© is one of the 10 best books of (the past) decade." -- Selling Magazine Jan.,'98 Catch a Real Marketing Star Guerrilla Sales and Marketing is proud to introduce Bill "Guerrilla" Gallagher, MBA, Ph.D., lead author of Guerrilla Selling: Unconventional Weapons & Tactics For Increasing Your Sales © and The Psychology of Guerrilla Marketing © , the latest work in the legendary, best-selling Guerrilla Business series. It is a series of chapter-articles found in business journals and on the Web. Internationally acclaimed as a keynote speaker, sales trainer, sales & marketing coach and consultant. Bill specializes in conducting workshops to small business owners promoting the exciting and unorthodox gospel of Guerrilla Sales and Marketing.TM Call 1-415-756-7316 or contact us Act Like a Lamb Sell Like a Guerrilla! Today's commercial sales and marketing arena demands an arsenal of unconventional weapons, tactics, and survival skills. Guerrilla Sales and Marketingtm breaks with conventional sales and strategy, using research, imagination, and creativity, instead of the brute persuasive force of lots of marketing dollars. Join the growing militia of "guerrilla" sales and marketing professionals who consistently generate more qualified leads, beat the competition, have fun, keep their customers satisfied, and best of all -- get more customers! You can learn more about Bill as a family man here. |
